How to measure PR investment return

There's no denying that it can be tricky to measure the financial return that an organisation achieves on its investment in public relations projects and programmes.  

We recently assisted one of our clients - Beryl Oldham from Complete Learning Solutions - to gain some great coverage in the Sunday Star-Times / Stuff on how to measure the return on investment in human resources, and learning and development.  Her sage advice holds equally as true for measuring the value that public relations adds.

Read on to find out more...