There’s a real skill and art to writing great key messages. Here’s some useful advice on how to go about it.
Cadence Communications recently had the privilege of being at the centre of a truly inspiring business event – the Sustainable Business Network (SBN) Awards. Not only did we sponsor one of the categories, but we also generated all the sustainability PR media coverage associated with the event, including breakfast TV, Newshub, multiple radio interviews, etc.
Facebook's PR disaster based on selling their community's personal data has resulted in monumental consequences for the tech giant. One that Mark Zuckerberg himself says “We will dig through this hole, but it will take a few years.” We look at how this crisis unfolded and some PR lessons we can learn from watching how Facebook is dealing with this crisis.
Regardless of what one thinks of Andrew Little's resignation decision at this stage of the election cycle, he gets top public relation marks for his graceful exit.
It may be tempting to consider generating fake news on an issue, but ethical public relations consultants would never - ever - do it. Find out why.