There’s a real skill and art to writing great key messages. Here’s some useful advice on how to go about it.
Cadence Communications recently had the privilege of being at the centre of a truly inspiring event – the Sustainable Business Network (SBN) Awards. We sponsored one of the categories and generated all the sustainability PR media coverage associated with the event, including TV, Newshub, radio interviews, etc.
Facebook's PR disaster based on selling users’ personal data has had monumental consequences for the tech giant. We look at how this crisis unfolded and some PR lessons we can learn from watching how Facebook is dealing with this crisis.
Regardless of what one thinks of Andrew Little's resignation decision at this stage of the election cycle, he gets top public relation marks for his graceful exit.
It may be tempting to consider generating fake news on an issue, but ethical public relations consultants would never - ever - do it. Find out why.