Joanna Redfern-Hardisty

why i love being a pr consultant

I love everything about communication – reading, writing, talking, listening.  PR applies to virtually every organisation and industry.  The opportunities are endless.

best pr moment

My best PR moment was winning the Public Relations Institute of NZ's Young PR Practitioner of the Year in 2004 – years ago when I was in the ‘young category’.  It gave me the confidence, determination and drive to take my PR career further.


  • PRINZ 2004 Young PR Practitioner of the Year
  • Marketing Magazine top retail award
  • Four EFFIES (advertising/communications effectiveness)
  • Hospitality Standards Institute supreme training award
  • Human Resources Institute of New Zealand HR Initiative of the Year

core competencies

My core competencies are:

  • Corporate communications
  • Marketing communications
  • Media relations
  • Issue management
  • Government relations
  • Internal communications
  • Event management

People describe me as .....

  • A safe pair of hands
  • Perceptive
  • Dedicated
  • Experienced
  • Personable 

before Cadence

From stuffing envelopes to live media interviews, I’ve been involved with various organisations across tourism, hospitality, healthcare, IT, retail, FMCG and not-for-profit sectors.  I’ve also been responsible for developing communication strategies and awareness programmes for a number of leading international and national companies and brands.


I’m chief transport officer for two daughters who have very busy calendars filled with social and sporting activities.  I’m also on the board for the Panacea Arts Charitable Trust, which administers and oversees Māpura Studio, a creative space offering visual arts and art therapy programmes for people living with disability.

Our family loves the outdoors and hanging out with our border terrier Snoop – small enough to go in a backpack and fast enough to take on a run.


I have a Bachelor of Communication Studies, majoring in Public Relations from Auckland University of Technology and a Post Graduate Diploma in Business Administration from the University of Auckland.  I’ve also completed the Corporate Public Affairs Institute Residential Programme at the Centre for Corporate Public Affairs in Australia.