Contact Anna Radford for public relations, key messaging, employee communications, issue management, crisis communication, media relations and PR plans.

Anna Radford

Why I love being in PR

I am fascinated with the way organisations and their internal and external stakeholders function and inter-relate.  My strategic insight really comes into play when assisting clients - so much so that I sometimes end up helping clients develop their organisational strategy (vision, mission, business objectives and values) as a precursor to their communication programme. 


IABC Kiwi Quill Award - Internal Communications

PRINZ Award - Highly-commended in Not-for-Profit Category

SMACKL Award - Highly-commended

Working on

I provide strategic counsel and tactical implementation for a variety of Cadence Communications clients - particularly business-to-business and not-for-profits.  One of my favourite jobs involves helping organisations to clearly, concisely and compellingly articulate what it is that they do and why this matters. It may sound simple but it’s surprising how many struggle with doing this.


Clients tell me they like the way I’m not afraid to ask the hard questions and how I am great at quickly and effectively sifting through all of the detail to get to the heart of the matter.

Core competencies

My core competencies are:

  • Organisational strategy development

  • Communication strategy development

  • Media relations

  • Business-to-business communication

  • Not-for-profit public relations

  • Employee communication

  • Issue management

  • Writing and editing

People describe me as…

  • Up-front

  • Astute

  • Really good at getting to the nub of the matter

  • Results focused

  • Empathetic

  • Witty

Before Cadence

Before co-founding Cadence Communications I ran my own sole-practitioner PR business – Radford Communications – for 16 years.  Other work experience includes a variety of in-house roles in corporate and not-for-profit organisations in New Zealand and the UK.  Way, way back when the dinosaurs roamed I was a junior reporter at the NZ Herald.


When I’m not wrangling my husband and two young-adult sons, I often can be found doing pump at Les Mills, and Hanna Somatic yoga at home. I’m also a keen foodie who loves seeking out exotic and weird things to eat.  One weird food discovery was Stinky Tofu (it wasn’t too stinky and tastes a bit like gorgonzola cheese).

Other interests include the great outdoors, natural history, travel, reading and crafts (sewing, making my own gin and tonic, soap-making, etc.).


I have a BA in history and politics from Auckland University, a Diploma in Business Studies (Public Relations endorsement) from Massey University, and a journalism certificate from Auckland Technology Institute (now known    
as AUT).