Facebook's PR disaster based on selling their community's personal data has resulted in monumental consequences for the tech giant. One that Mark Zuckerberg himself says “We will dig through this hole, but it will take a few years.” We look at how this crisis unfolded and some PR lessons we can learn from watching how Facebook is dealing with this crisis.
Regardless of what one thinks of Andrew Little's resignation decision at this stage of the election cycle, he gets top public relation marks for his graceful exit.
It may be tempting to consider generating fake news on an issue, but ethical public relations consultants would never - ever - do it. Find out why.
Believe it or not, good public relations consultants spend a lot of time behind the scenes promoting candour over propaganda.
Find out how to ensure your media relations and press releases gain hits rather than misses.
Our Australian PR partner Ogilvy is currently recruiting for more than 15 public relations roles across all levels and in all of its different businesses.