A recent public relations scandal has served to highlight the necessity of ethics in the industry.
It led to the demise of one of the most prominent and successful companies in PR, UK-based Bell Pottinger.
Regardless of what one thinks of Andrew Little's resignation decision at this stage of the election cycle, he gets top public relation marks for his graceful exit.
It may be tempting to consider generating fake news on an issue, but ethical public relations consultants would never - ever - do it. Find out why.
Believe it or not, good public relations consultants spend a lot of time behind the scenes promoting candour over propaganda.
Find out how to ensure your media relations and press releases gain hits rather than misses.
Our Australian PR partner Ogilvy is currently recruiting for more than 15 public relations roles across all levels and in all of its different businesses.
Congratulations to Cadence Communications Principal Suzanne McNamara for being made a Fellow of the Public Relations Institute of NZ (PRINZ).