An experienced PR company in auckland
Let us take care of your public relations for you - on time and in budget
Every organisation is different, which is why it’s important to gain a deep understanding of what you need (which sometimes may be different to what you thought you needed!).
We differ from many other PR companies in Auckland in that all of our people
are senior-level, highly experienced public relations, marketing and social media marketing practitioners.
That means our work - and clients' PR budgets - are focused on what will make the biggest difference to getting a successful result. Don't just take our word for it - see below for what some of our Auckland clients have to say.
How we can help achieve your PR goals
We are a full service public relations company, who is based in Newton, Auckland.
OUR PR services include:
If you don’t know where you are going, then how are you going to get there? Our strategic PR plans ensure everyone is on the ‘same page’ regarding your PR and communication.
There’s little room for error when the pressure is on. We may be a PR company in Auckland but we provide crisis communication services to organisations throughout New Zealand.
We help clients with PR in Auckland, New Zealand or overseas. You can count on us for insightful, up-front PR and communication advice.
Call us today on 021 251 2628 to find out more!
Great social media results start with having a good strategy. We can assist with all aspects of digital and social media marketing and public relations.
We have considerable internal communications experience. Contact us if you are looking for a PR company in Auckland that can assist.
We have undertaking PR and marketing communication campaigns for a wide range of organisations, including music festivals, natural health products…and more.
Call us on
021 251 2628
for clear, impartial and insightful public relations solutions
what some of our Auckland PR clients say…
“They are experienced and professional strategic communicators who are great to work with.”
– Gordon Gillan, Public Relations and Partnerships Manager, The Travel Corporation
"We engaged Cadence Communications to lead last year's Macular Degeneration annual Awareness Week campaign. Their collective insight, experience and commitment led to a very successful campaign that worked extremely well for us."
- Phillippa Pitcher, Macular Degeneration New Zealand
“As a start-up, we found this was great because we hadn’t considered many of these questions so it was great to learn how to deal with them before getting into a media interview situation. We highly recommend using Cadence for media training.”
– Hannah and Tyson Walker, Founders, Proppy
About the Cadence PR team
Cadence Communications is owned by highly experienced public relations professionals Anna Radford and Suzanne McNamara and draws upon a team of PR, digital marketing and marketing communication experts.
The service is about far more than outputs and outcomes; it’s also about doing the right thing by our clients at all times by being: resilient, considerate, principled, resourceful, fair and open. You won’t get any b****hit from us!
Case study: clever PR wins the week
Macular degeneration (MD) is a degenerative eye disease that is this country’s leading cause of blindness. One in seven New Zealanders over the age of 50 have the condition, which can quickly cause vision loss if left untreated. Early detection and treatment are crucial for preventing further vision loss.
Our client Macular Degeneration New Zealand planned to run an awareness week to encourage people to take a simple test (Amsler Grid) that can detect the condition, and then seek help immediately if there were any warning signs.
Health awareness weeks are a dime a dozen so gaining attention was going to be challenging given that: a) there was nothing new to say; b) the health condition is mainly experienced by old people so has little ‘sex appeal’ to the news media; and c) there was a modest budget to reach nearly a quarter of New Zealand’s population.
How our PR campaign got great results
Clever thinking and smart targeting achieved results that greatly exceeded the client’s expectations.
The PR campaign, which combined media relations with social media marketing, involved having macular degeneration suffers telling their personal stories. We made them the campaign's heroes and created Facebook content that was posted for 10 days covering both ends of the awareness week. Their stories were told from the first person perspective, which created an emotional connection with the audience.
The campaign achieved excellent reach and engagement on Facebook, showing that people had really connected with MD-sufferers' personal stories.
Visits to MDNZ's website sky-rocketed by 1000% and 0800 number calls increased from 2-3 per day, to 20-40 per day during the awareness week. Many of the calls involved inquiries about getting an Amsler Grid pamphlet. We also over-achieved our news media targets, gaining two television, four radio and 15 newspaper articles nationwide.
This campaign was a finalist in the 2016 SMAKL social media awards and also achieved Highly Commended in the Public Relations Institute of NZ's 2017 public relations awards.