Engage your target audiences

Any Auckland PR agency can make noise but we get results!

Target audiences come in all shapes and sizes and no two are the same.  Communicating at them might give the appearance that something is being achieved, but a successful outcome requires more than simply making lots of 'noise'.

We differ from many other PR agencies in Auckland in that all of our people
are senior-level, highly experienced public relations, marketing and social media marketing practitioners.  

When working with clients we take the time to really understand not just what they think they want, but what they actually need.  That means our work - and clients' PR budgets - are focused on what really counts.  Don't just take our word for it - see below for what some of our Auckland clients have to say.

 
 

How we can help achieve your PR goals

We are a full service public relations agency, who is based in Newton, Auckland.

OUR PR services include:

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Get the best possible PR results and sustain that success with a PR strategy and plan that supports your organisation's mission, vision, objectives and values.  

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We can help you avoid a public relations nightmare by ensuring your communication and PR in Auckland and further afield reaches the right people, in the right way, at the right time.

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No matter whether you need PR in Auckland, New Zealand or overseas, we can advise and support you to use the right message, in the right medium, to the right people – at the right time.  
Call us today on 021 251 2628 to find out more!

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Find out how to protect and promote your own and your organisation's reputation by gaining media training skills to control the interview process from the outset – workshops can be held in Auckland or any other centre.

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No matter whether you are targeting an Auckland, New Zealand or international market, we can help achieve your social media goals via online PR and social media marketing.

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Contact us if you are looking for a PR agency in Auckland that can offer experienced, insightful internal communication solutions.

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Our creative PR and marketing communication campaigns and fresh thinking are underpinned by a solid strategy.

Call us on
021 251 2628

for clear, impartial and insightful public relations solutions


A word from some of our Auckland clients

 
 
"Cadence Communications is a great public relations company to work with.  They are pro-active, responsive and insightful and we’d happily recommend their services." 
– Megan Burgess, Urban Partners
"We engaged Cadence Communications to lead last year's Macular Degeneration annual Awareness Week campaign. Their collective insight, experience and commitment led to a very successful campaign that worked extremely well for us."
- Phillippa Pitcher, Macular Degeneration New Zealand
"Starting up again under a new brand is stressful. Fortunately I was referred to Cadence Communications. They came up with fresh ideas for me within a very short time frame and took away all the worry and stress by taking over what needed to be done and steering me in the right direction. I would have been lost without Cadence Communications and I cannot thank them enough!"
– Beryl Oldham, Complete Learning Solutions

About the Cadence PR team

Cadence Communications is owned by highly experienced public relations professionals Anna Radford and Suzanne McNamara and draws upon a team of PR, digital marketing and marketing communication experts.

How we go about delivering our PR services is as important as what we do.  At all times you can expect us to be:

Principled: We do what’s right – by our clients, by each other and by everyone who we deal with.
Resilient: We are committed to doing a great job even when the going gets tough.
Considerate: We act in a respectful, thoughtful and caring manner.
Resourceful: We think outside the square to develop creative yet practical solutions.
Fair: We aim to achieve a win-win for clients, team members, suppliers and our own business.
Open: We tell it like it is.  We value and welcome feedback about our own performance.

(From left): Anna specialises in: organisational strategy, PR strategy, key message development, internal communication, B2B PR, corporate communication, media relations, media training, writing, websites, crisis communication and issue management. Suzanne specialises in: PR strategy, B2C PR, media relations, media training, marketing communication, crisis communication, issue management, video communication, event management, event marketing and social media management.

(From left): Anna specialises in: organisational strategy, PR strategy, key message development, internal communication, B2B PR, corporate communication, media relations, media training, writing, websites, crisis communication and issue management.

Suzanne specialises in: PR strategy, B2C PR, media relations, media training, marketing communication, crisis communication, issue management, video communication, event management, event marketing and social media management.


Case study: clever PR wins the week

 

Macular degeneration (MD) is a degenerative eye disease that is this country’s leading cause of blindness.  One in seven New Zealanders over the age of 50 have the condition, which can quickly cause vision loss if left untreated. Early detection and treatment are crucial for preventing further vision loss. 

Our client Macular Degeneration New Zealand planned to run an awareness week to encourage people to take a simple test (Amsler Grid) that can detect the condition, and then seek help immediately if there were any warning signs.

Health awareness weeks are a dime a dozen so gaining attention was going to be challenging given that: a) there was nothing new to say; b) the health condition is mainly experienced by old people so has little ‘sex appeal’ to the news media; and c) there was a modest budget to reach nearly a quarter of New Zealand’s population.  

How our PR campaign got great results

Clever thinking and smart targeting achieved results that greatly exceeded the client’s expectations.  

The PR campaign, which combined media relations with social media marketing, involved having macular degeneration suffers telling their personal stories.  We made them the campaign's heroes and created Facebook content that was posted for 10 days covering both ends of the awareness week. Their stories were told from the first person perspective, which created an emotional connection with the audience. 

The campaign achieved excellent reach and engagement on Facebook, showing that people had really connected with MD-sufferers' personal stories.

Visits to MDNZ's website sky-rocketed by 1000% and 0800 number calls increased from 2-3 per day, to 20-40 per day during the awareness week.  Many of the calls involved inquiries about getting an Amsler Grid pamphlet. We also over-achieved our news media targets, gaining two television, four radio and 15 newspaper articles nationwide.

This campaign was a finalist in the 2016 SMAKL social media awards and also achieved Highly Commended in the Public Relations Institute of NZ's 2017 public relations awards.

Want to know more about what we could achieve for your business?

 

 

Contact us today for a free consultation!

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