My public relations journey
I have spent my career finding stories about the New Zealand tech and innovation space and sharing them with the world. From journalism through corporate communications, from lobbying and advocacy work through to public relations, my role in the sector has evolved and now includes strategic support across the full business environment.
Qantas Media Award - newspaper feature writing, TUANZ Telecommunications Journalist of the Year.
I work with a number of early-phase New Zealand tech and innovation companies as a “virtual communications manager”. I support Cloud M, developer of health and safety applications; Weirdly, which turns recruitment on its head by putting culture ahead of skills; Callaghan Innovation; Auckland University of Technology; Auror, which is developing crime prevention software for retailers, among others.
My history in the tech sector, working both as a journalist and lobbyist as well as communications manager, means I have a unique perspective on the sector and a contacts book second to none. I am regularly called on to be a commentator on the sector as well as being hired by companies to work on their own communications strategies.
My core competencies are:
- Media relations
- Corporate communications strategy
- Crisis communications
- Social media strategy
- Government relations
- Understanding of the tech and innovation sector in New Zealand
people describe me as
- Composed in a crisis
- Results focused
I was editor of Computerworld New Zealand as well as writing for Unlimited, Idealog, the New Zealand Herald, Top Gear NZ and a number of other publications. I ran corporate communications for Vodafone New Zealand and set up the social media strategy for the company. I ran the Telecommunications Users Association of New Zealand (TUANZ) before moving in to PR.
I act as driver to two daughters who have a full schedule of sport and cultural activities that keeps them, and me, very busy. When I have time, I’m the chair of the Board of Trustees at Dominion Road School and serve on the board of Waikowhai Intermediate School. In my youth I was known to ski, play football and tramp on a regular basis but that all seems so long ago now.
I am three papers shy of a BA in international relations and English literature from Waikato University. I’m told it’s never too late to go back.
Mob: 021 988 896