Dealing with the news media can feel like dancing with the Devil: it's great when the coverage is positive and your messages are included but soul destroying when the resulting article/s are either inaccurate or unfavourable.
Our media training workshop gives you the skills and confidence to control the interview process from the outset, thus helping to protect and promote your own and your organisation's reputation. All of our media training workshops are customised to reflect your specific issues and opportunities so that your new-found skills can be put to use immediately.
Media training is also useful for helping to improve your presentation and general communication skills, and giving you techniques to think on your feet and to gain confidence under pressure.
All workshops simulate a range of interview experiences (including camera interviews) so that you are prepared for television, radio, online and print media interviews.
Contact us today about our half- and full-day workshop.
media training topics covered
Trends and basics of dealing with the New Zealand media
How the news media operates, including gatekeepers and deadlines
What to do when a journalist calls
Home truths about journalists and how to gain their respect
What is ’news’ – defining your hook/angle and preparing your pitch
Key messages, bottom lines and overriding objectives
Elevator interview – how to get your message across in 30 seconds
Managing difficult interviews – how to deal with aggressive reporters
Practical techniques for handling difficult questions
Managing issues so there is no crisis
What to do when you are in the wrong
Presentation skills – practical advice on how to improve your overall presentation skills whether presenting to the board or media
Practical techniques for dealing with nerves, tension and image
PR disasters and why the media love them
Client testimonials for our media training workshops
We found Cadence Communications’ media training to be a valuable experience. It was easy to understand and they had clearly taken the time to consider our situation and ensure it was truly bespoke for our needs. Cadence did a great job of preparing tricky questions for us. As a start-up, we found this was great because we hadn’t considered many of these questions so it was great to learn how to deal with them before getting into a media interview situation. We highly recommend using Cadence for media training.
NZ Trade & Enterprise Regional Business Partner subsidy for our media training
Cadence Communications is a NZ Trade & Enterprise Regional Business Partner network provider and our media training course is registered with the Management Capability Development Voucher Fund. This means you may be eligible for a 50% discount when attending a media training workshop. Find out more by visiting www.regionalbusinesspartners.co.nz
If they deem you are eligible, they will provide you with log-in details. Then it’s simply a matter of searching for Cadence Communications’ media training service – from there you will be guided on what to do next in order to get your subsidised workshop underway.