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Crisis communication and reputation management

Information is the most valuable currency in an event that threatens life, property or reputation.  We can help you with effective reputation management by ensuring your crisis communication reaches the right people, in the right way, at the right time.

Our crisis PR, issue management and reputation management services include:

Crisis communication PR plan development and review: Having a plan is like insurance; you'll probably never need it but it is invaluable to have on hand if you do.  We can work with you to identify possible crisis scenarios. We will also recommend the best and fastest approach for managing communication in each one.

Crisis communication simulation days:  Having a crisis PR plan is one thing; putting it to use is another!  Our crisis communication simulation days are an excellent way of putting the crisis management plan, your people and your internal communication processes to the test.

Issue management plan development: Sometimes an issue arises out of the blue.  Contact us for an objective and insightful appraisal of the issue's PR and reputation management implications and a robust approach to addressing the problem. 

Media training: Equip your spokespeople with the necessary skills for managing even the most hostile media interview during a crisis PR situation.  Skills learned during our media training workshop also can be put to good use when giving presentations, negotiating and selling.

Media relations:  Time is of the essence during any PR issue or crisis, which is why clients use our public relations services. We can write and distribute media releases, manage media inquiries and provide pre-interview counsel.

Employee communication: Make sure employees learn about the crisis before they find out through the news or social media. We can advise on crisis communications with employees at all levels of the organisation – from executive management and boards, to front-line people working in remote locations.

Public relations: Most PR issues and crises are of interest to a wide range of internal and external stakeholders, including central and local government, regulators and community groups. It is important to ensure that your crisis public relations efforts take all of them into account.

Social media management: Social, online and digital media channels need rapid and sensitive management when managing an issue or crisis.  We can't overstate how important social media is for your crisis response and reputation management.  Talk to us about how to manage your social media during a crisis.  

Communication counsel: You can count on us to ask the right questions and give an open and honest appraisal of the situation. We will provide insightful advice about how to manage all aspects of your crisis PR and reputation management.

Copy writing and editing: We will make every word count to your best advantage.

Examples of our work

We have extensive experience in this field, including the following:

  • We provided counsel for all aspects of internal and external communication and media relations concerning a fatality that happened while the person was using our client’s service.  Although the news media covered the event, our counsel resulted in the matter being as contained as was possible in the circumstances. As a result, there was minimal damage to the organisation’s reputation.

  • Provided New Zealand communication support and counsel in an international kidnapping and hostage situation.

  • We provide ongoing advice and counsel for an industry group that regularly fields hostile media inquiries.

  • Advised a company that was experiencing a significant relationship breakdown with a high-profile customer.  Our counsel ensured the matter was resolved behind the scenes and did not get into the public domain.

  • Over the years we have assisted numerous organisations with issue management / media management on a wide range of internal, external and client-related issues.

  • We also run crisis communication simulation days for clients. These are a great way of giving people hands-on practice at putting their crisis plan into action. These days have proven useful for identifying crisis-related process or skill gaps within their organisation.

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